Bernhard Academy Appoints Matt Axton as Programme Leader for Technical Training and Advisory
Bernhard Academy is pleased to announce the appointment of Matt Axton as Programme Leader: Technical Training and Advisory, effective 8 June 2026.
Axton joins Bernhard Academy with extensive international experience in turf machinery and golf course engineering, further strengthening its commitment to delivering practical, industry-relevant education for turf professionals.
He brings a strong technical background, supported by NVQ Level 2 qualifications in Greenkeeping and Horticultural Engineering, and an NVQ Level 3 in Horticultural Engineering. His expertise was recognised with the prestigious City & Guilds Medal of Excellence, presented by HRH Prince Philip at St James’s Palace.
Throughout his career, Axton has held senior mechanical and management roles at leading venues including The Belfry, Copt Heath Golf Club and The Warwickshire Golf & Country Club. Internationally, he spent eight years as Equipment Manager at The Royal Golf Club in Bahrain and later served as After Sales Manager for Hydroturf in Qatar, working closely with Toro and Club Car equipment and dealer networks.
His hands-on experience across dealerships and greenkeeping roles has given him a well-rounded understanding of the technical and operational challenges faced by turf professionals. He has also played a key role in developing the Turf Equipment Technicians Organisation (TETO), a highly engaged global community that supports knowledge sharing across the industry.
Commenting on the appointment, Sami Strutt, Education Director at Bernhard Academy, said: “Matt’s depth of technical knowledge and real-world experience make him an outstanding addition to the team. His passion for developing others aligns perfectly with our mission to deliver relevant, high-quality education for the industry.”
In his new role, Axton will lead the delivery and development of Bernhard Academy’s technical training programmes, supporting professionals at all career stages while helping to develop the next generation of turf equipment technicians. He will also provide advisory support aligned with industry best practice and contribute to installations and event activity.
Axton added: “I’m delighted to be joining Bernhard Academy and to have the opportunity to give back to an industry that has shaped my career. I strongly believe technical training should be practical and grounded in real-world experience, and I look forward to supporting professionals at every stage of their development.”